Writing & research
Columns, interviews, and peer-reviewed work on AI, data, and the economics of marketing, newest first.
After the Search Engine: Brand's Enduring Value in the Age of AI-Directed Customer Journeys
Search-led customer journeys are ending. In AI-directed ones, brand power endures.
Perspectives: Ontology Is the Hidden Force Powering Business Success with AI
Model weights are becoming free. The advantage moves to how your data is organized.
AI and Workplace Equality: Leaders Discuss Innovation and the Future of Work at Davos
Rethinking Creativity: From Waterfall to Flywheel
Creative production built as a waterfall can't keep pace. Rebuild it as a flywheel.
What Is Blockchain's Potential for Managing Data, Compute, and Models for AI?
Are Businesses Ready to Do Without Third-Party Tracking? Here's How Generative AI Can Help
Managing the Carbon Emissions Out of Marketing
From Tools to Use to Chatbot Challenges: Execs Share How They're Navigating AI
Data to Dollars: What Marketing Looks Like in an AI World
Michael Cohen of Plus Company on the Future of Artificial Intelligence
AI Is a Powerful Business and Marketing Tool — Here's How to Utilize It
AI for Creative Arts, and a Data Culture to Propel It
AI, Marketing Careers, and the Non-Traditional Path
To Get the Most Out of AI, Rethink How You Manage Data
AI Prompting for Marketers: Lessons on How to Best Use Generative Technology
The CFO-CMO Partnership Is the New Dynamic Duo
The Practical Guide to AI-Powered Marketing
All Things AI with Michael Cohen
How the Food Industry Can Use AI to Improve Holiday Sales
GenAI in Marketing! Did I Make This Title or GenAI?
Practical Innovation Paths for Leveraging the Value of AI
Do They Actually Work? Attribution as a New Way of Determining Whether Ads Work
Research
- “Nonparametric instrumental variable estimation in practice,”
with Philip Shaw and Tao Chen. Journal of Econometric Methods 5(1), 2016.
- “A study of vertical integration and vertical divestiture: The case of store brand milk sourcing in Boston.”
Journal of Economics and Management Strategy 22(1), 2013.
- “Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework,”
with Ronald W. Cotterill. The Journal of Industrial Economics 53(3), 2011.
- “A structured covariance probit demand model.”
Ph.D. dissertation, 2009. Winner of the 2010 Applebaum Award for best dissertation in food marketing.
- “Measuring asymmetric persistence and interaction effects of media exposures across platforms,”
with Bryan Bollinger. Wharton Customer Analytics Initiative paper.
- “Corporate social responsibility for kids' sake: A dynamic model of firm participation,”
with Rui Huang. UConn Zwick Center report.
- “Payment choice with consumer panel data,”
with Marc Rysman. Federal Reserve Bank of Boston paper.
- “An empirical analysis of equilibrium pricing and advertising in the ready-to-eat cereal market,”
with Adam Rabinowitz. UConn Zwick Center report.
- “The generalized extreme value choice model for skewed preference.”
UConn Zwick Center report.
- “MapReduce consensus MCMC for conditional logit”
(design for federated learning).
- “Asymptotically exact embarrassingly parallel MCMC for hierarchical logit”
(design for local federated learning).
- “Data augmentation MCMC for hierarchical generalized (to skewness) extreme value choice model.”
- “Gibbs sampler for Gaussian mixture model.”