The model is free.
Intelligence is becoming a commodity. Where the advantage moves: data, ontology, and the configuration of agents.
Speaking
I talk to executives about what AI actually changes in marketing and growth: the mechanism, the economics, and what leaders must do next. No snake oil.
Signature talks
After the search engine.
Customer journeys directed by AI rather than search, and why brand power endures through the shift.
From waterfall to flywheel.
Rebuilding creative production around data culture, so creatives treat data as fuel rather than a constraint.
Paying for proof.
Why billing for human hours is at odds with AI, and what a business model priced on measured outcomes looks like.
Recent stages
Brands & Publishers fireside
Does AI Bring Brands and Publishers Together?
A fireside with Cecilia Dones (3 Standard Deviations) comparing how brands are really using AI in media and creative, and what publishers need to understand about how buying decisions are now made.
With Cecilia Dones (3 Standard Deviations). Michael was then advising Bain & Company.
Cannes Lions
Digital Alchemy: Transforming Experiences Through AI
How intelligent systems are reshaping brand-building, from internal enablement to external activation.
With Anna Magzanyan (LA Times Studios, moderator), Ganesha Rasiah (HP Inc) and Patrick Marzullo (Coinbase).
Data Council
The Art of Data: Reimagining Creative Processes with Data Culture
Strategies for closing the gap between creative intuition and data intelligence.
Female Quotient Equality Lounge at the World Economic Forum, Davos
The AI Imperative: Driving Innovation for Global Challenges
With Anna Magzanyan (LA Times Studios), Neeti Mehta Shukla (Automation Anywhere) and Naomi Morenzoni (Salesforce).
Talk archive
2024The Nantucket ProjectSpeaker video—ANA Masters of MarketingSupercharging Creative Effectiveness with AI
2024AdWeek New YorkDisrupting the AI Fear Cycle in Creativity
2024Marketing Brew SummitDoing More with Less: Getting Creative with First-Party Data2023DigiMarConPredictive Data Generation for New Agile Marketing Systems2020Attribution AcceleratorCross-Channel Audience Impact-Based Planning with Incomplete Consumer Data (with Alyssa Blair, Regions Bank)2019MSITest & Learn (with Elea Fiet)2017MSIBest Practices in Marketing ROI-Driven Performance Management2016MSIAttribution for Decision Making (with Scott Breitenother)—ANACustomer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies——Implementing a Data Privacy-Resilient, Cross-Channel Impact Measurement Solution——Eliminating Advertising Waste Using Advanced Analytics——Predicting Audience Exposure from Privacy-Screened Google ADH DataFor organizers
Michael Cohen is CEO of Sentient Motion, a growth partner for marketing and sales teams that pairs AI products with senior judgment and ties its fees to measured results. An economist and former marketing-science professor at NYU Stern, he has spent more than a decade building prediction systems for marketing, including AIOS at Plus Company, where he served as Global Chief Data & Analytics Officer. He has advised Bain & Company on marketing applications of AI, writes for the LA Times, AdAge, and CMSWire, and has spoken at Cannes Lions, the World Economic Forum in Davos, ANA Masters of Marketing, and AdWeek.