About

I've always been drawn to the same three things: math, computers, and markets. That combination carried me into a Ph.D., where I was training consumer-demand models on GPUs years before anyone called it AI, and onto the marketing-science faculty at NYU Stern. Back then we called these systems decision support: data, prediction, and the encoding of human judgment. It's the same machinery reshaping markets today.

Then I left the lecture hall to build. I launched three commercial cloud products for marketing measurement and optimization. As Global Chief Data & Analytics Officer at Plus Company, I built AIOS, an agentic AI platform for campaign creation, measurement, and personalization. As an advisor to Bain & Company, I worked on marketing applications of AI. Every one of those taught me the same lesson: the model is rarely the hard part. The hard part is organizing the data, encoding the judgment, and proving, in dollars, what changed.

That lesson became Sentient Motion. We're not a consultancy, a vendor, or an agency. co/sentient builds a client's plan and business case live, on their own numbers. Gravity, our orchestration platform, runs the work. Senior partners direct it. And part of our fee rides on independent proof that it worked.