01 — Thesis
Intelligence is becoming a commodity. Judgment isn't.
I'm an economist who builds prediction machines for marketing and growth: first as a professor, then as an operator running data and AI at global scale, and now as CEO of Sentient Motion, where our product co/sentient puts senior judgment into a system and lets independent measurement decide whether it worked.
- Role
- CEO, Sentient Motion
- Product
- co/sentient
- Trained
- Ph.D.; faculty, NYU Stern
- Built
- AIOS at Plus Company
- Advised
- Bain & Company
02 — Latest writing
Columns, interviews and research
All writing & research →LA TimesLA TimesPlus Company
After the Search Engine: Brand's Enduring Value in the Age of AI-Directed Customer Journeys
Search-led customer journeys are ending. In AI-directed ones, brand power endures.
Perspectives: Ontology Is the Hidden Force Powering Business Success with AI
Model weights are becoming free. The advantage moves to how your data is organized.
Rethinking Creativity: From Waterfall to Flywheel
Creative production built as a waterfall can't keep pace. Rebuild it as a flywheel.
03 — Now
CEO of Sentient Motion.
Not a consultancy, a vendor, or an agency: co/sentient builds a client's plan live, on their own numbers, and part of our fee rides on independent proof that it worked.
sentientmotion.com ↗04 — On stage
Cannes LionsWorld Economic Forum, DavosData CouncilANA Masters of MarketingAdWeek New YorkThe Nantucket Project
Book Michael →